The SAGE Handbook of Service-Dominant Logic
The SAGE Handbook of Service-Dominant Logic

How to Download The SAGE Handbook of Service-Dominant Logic MOBI

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:Part 1: Introduction and BackgroundPart 2: Value CocreationPart 3: Service ExchangePart 4: Service EcosystemsPart 5: Institutions and Institutional ArrangementsPart 6: Resources and Resource Integration    Part 7: Actors and PracticesPart 8: Innovation  Part 9: Midrange TheoryPart 10: Selected Applications  Part 11: Reflections and ProspectsThis Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

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  • Released: September 12, 2019
  • Author: Stephen Vargo,Robert F. Lusch
  • Rating: 5
  • Publisher: Ebook Digital Agency
  • Total Page: 210 pages
  • File Size: 50845 KB
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